Search Engine Optimisation

SEO is not about tricking Google. Modern SEO is about providing a good user experience: fast loading times, helpful content, and a secure website. because Care Creative has a background in care, we are ideally placed to help improve your search engine visibility. With a lack of adequate funding coming from local authorities, many care providers are now looking to take on more private clients. While many SEO companies (which have very limited experience of the care industry) can charge thousands, we have packages that start from just £19.95 a month. A highlighted entry on the Guide2Care directory is included in all packages.

Search Engine Optimization. It is the practice of increasing the quantity and quality of traffic to your website through organic (non-paid) search engine results.

Here is the simple breakdown:

1. The Goal
The goal of SEO is to get your website to rank higher on Google, Bing, or Yahoo for specific words and phrases (called "keywords") that people are searching for.

2. How it works
Search engines use "bots" to crawl every page on the web. They download the content and store it in an index (like a massive library catalog). When a user types a query, the search engine sorts through that index to find the most relevant and high-quality answers.

3. The Three Main Pillars
SEO is generally broken into three categories:

• On-Page SEO: Optimizing the content on your website (text, images, titles, headings) so it matches what users are looking for.

• Off-Page SEO: Building your website's reputation by getting other reputable websites to link to you (backlinks). This acts like a "vote of confidence."

• Technical SEO: Ensuring the backend of your site is clean, fast, mobile-friendly, and easy for search engines to crawl and index.

SEO Services Proposal

1. Structure of the Proposal

This proposal is for Search Engine Optimisation Services on the domain:

<domain>

The Services will include:

1. Designation of the page(s) on the domain to optimise

2. Research of up to 3 key phrases for each page

3. Custom copy writing for each page

4. Ongoing monitoring of search performance for those pages

1.1. Selection of pages

Pages to optimise should be chosen to maximise relevant search term coverage and applicable content.

In general the site’s home page will be selected. Additional pages will be selected if they have a strong, individual identity, or if they have a separate geographical location or if they have other distinct and unique properties.

1.1. Selection of pages

Pages to optimise should be chosen to maximise relevant search term coverage and applicable content.

In general the site’s home page will be selected. Additional pages will be selected if they have a strong, individual identity, or if they have a separate geographical location or if they have other distinct and unique properties.

1.2. Key phrase research

We will use our tools to research up to 3 key phrases per page to optimise for. The number of key phrases will depend upon the length of the page’s content. Longer pages will support more key phrases.

1.3. Copy writing

Our team will write or rewrite content for each pages, using the key phrases for each page in headings, page titles, meta content and body text.

1.4 Monitoring

Our team will monitor progress monthly. We will provide summary statistics on site performance to you on our platform. Where performance does not meet expectations updates will be made.

Every 6 months our team will complete a more comprehensive review of key phrase choices and flag any further work required.